Information
a strong impact upon returning to the French market with a contemporary range and identity.
Lux sources its ingredients from France and emphasizes transparency about its product contents. This commitment
is reflected in the packaging, which features the precise coordinates of the soap's main ingredient.
The target audience includes women aged 15 to 30 who appreciate high-quality, eco-conscious products. Consequently, the design is minimalist, highlighting only the essential information.
artistic direction
branding
website design